POSITION SUMMARY

Reporting to the General Director, the Director of Marketing and Communications (DOMC) is a member of the Senior Leadership Team. The DOMC is responsible for all aspects of planning, implementing, measuring, and evaluating all marketing, public relations, publications, and brand activities in support of Portland Opera’s mission, productions, and events.

In partnership with the General Director and senior management team, this position is responsible for developing, executing, and measuring long-term marketing, sales, and communications goals. The management of season campaign programs, day- to-day marketing and communications operational activities, as well as inbound and outbound Opera sales operations, are within the scope of duties.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic/Long-term

• Manage and provide leadership to the Marketing & Communications Staff.
• Prepare department budgets, both expense and revenue.
• Develop a vision for Portland Opera’s marketing and sales efforts that communicates the character, ideals, and mission of the organization to a wide range of patrons, donors, employees, and other key constituents.
• Creates and implements audience development marketing plans, including research on target audiences, market trends, and performing arts/non-profit trends using focus groups, surveys, and industry data.
• Develops and maintains strong relationships with the development team in order to ensure the coordination and success of all Portland Opera revenue efforts.
• Develop and execute a comprehensive media communications plan that enhances the public awareness of the institution in general and its many activities and productions.
• Continues professional development by participating in field and industry activities (conferences, professional groups, seminars, courses, ) to ensure that new ideas and methods are introduced to Portland Opera on an ongoing basis.
• Establishes and maintains company-wide standards for written and graphic communications in printed, verbal, or electronic forms.
• Builds and cultivates collaborative relationships with industry leaders, board members, media, government and city officials, key business partners, promotional partners, performing arts organizations, and community leaders.

Season Planning and Execution

• Oversees creation of season timeline and calendars in consultation with team managers and other department directors.
• Oversees the development and execution of comprehensive marketing, communications, advertising, and promotional plans for Opera subscription campaigns and single ticket sales.
• Oversees the development of all collateral marketing in support of all Opera productions and public events.
• Establishes ticket sales goals by production and ticket type during budgeting process and forecasts sales on at least a monthly basis in coordination with team managers.
• Provides accuracy and regularity of reporting and analytics.
• Manages the departmental expense budgets and provides insight and data for budget creation/forecasting.
• Works collaboratively with all departments to provide marketing materials and support for fundraising, education, and community engagement activities.

Ongoing Activities

• Provides General Director with ongoing measurements, including all pertinent analytics and campaign metrics, in order to ensure appropriate ROI and the effectiveness and efficiency of all marketing campaigns.
• Oversees ongoing measurements of communications efforts, including analytics for all communications channels and reputation management.
• Oversees inventory management and dynamic pricing strategies to maximize revenue.
• Oversees company website, including content, design, maintenance, e-commerce and promotion.
• Oversees management and coordination of outside consultants and vendors.
• Negotiates contracts with vendors for advertising, design, printing, ticketing and other support services.
• Oversees social media campaigns and communications across all channels, including email and e-commerce paths.
• Oversees a robust patron services team for best practices in welcoming and supporting patron relations.
• Oversees response to customer/patron complaints and expedite the resolution of customer service issues in coordination with the team.

(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

OTHER DUTIES

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

QUALIFICATIONS

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism or related field.

• Minimum of 5 years of experience in marketing, sales, and/or public relations fields.
• Ability to lead, manage, and guide a team of diverse marketing and sales professionals in a high-pressure, deadline-oriented atmosphere.
• Excellent verbal and written communication skills.
• Familiarity with operatic repertoire and the entertainment industry.
• Solid business computer skills, including Microsoft Word and Excel skills.
• Working knowledge of design and printing principles.
• Working knowledge of Tessitura and database management.
• Strategic planning experience implementing customer experience surveys.

OUR MISSION, VISION, AND VALUES

VISION
We celebrate the power of performance, storytelling, and song as an inclusive artistic leader.

MISSION
We gather and inspire audiences, artists, and collaborators to share opera experiences that enliven and connect us all, enhancing the cultural landscape of the beautiful Pacific Northwest.

VALUES
We realize our mission and vision with a constellation of values that guide our work:

The Art of Opera

We are unapologetically passionate about the live art of opera, and are energized by its roots as the people’s art form. We believe in its future. We continue the timeless tradition of storytelling, we celebrate the universal language of music, and we honor the brilliance of the human voice. 

Ensemble & Cultural Equity

Our work relies on being an ensemble, and our ensemble only thrives with diversity, equity, inclusion, and respect. We commit to actively confronting and dismantling white supremacy, patriarchy, and exclusion in our company, field, and community. We commit to being inclusive and strive every day to be an anti-racist organization. 

Our Shared Humanity

We sing stories about experiences, emotions, and moments that matter in life. In this practice we, together with audiences, aim to reveal and gain insight into the human condition—as a reflection of ourselves, and ourselves in relation to each other. 

Fiscal Strength & Stewardship

We are committed to the fiscal health of our organization, and its bright future. We are dedicated financial stewards of the community and the philanthropic funding that makes our work possible. 

Community Connections

We generate positive impacts for our community, fostering and co-authoring collaborations and programs to achieve meaningful engagement. We contribute to the civic and cultural life of our region, and amplify the contributions and insights of our peers, colleagues, and partners. 

Imagination & the Entrepreneurial Spirit

We accomplish our work with an enthusiasm to be creative, to innovate and transform, to adapt and collaborate. We hold ourselves and each other accountable to achieve sustainability, increase accessibility, and make space for curiosity in attaining our strategic goals. 

Compensation/Benefits: We work to empower and inspire all to be their very best. We are committed to keeping our employees and their families as healthy as they can be, which is why we provide a comprehensive benefits package.

• Compensation Structure: This position offers an annual exempt salary wage of $95,000+ dependent on experience, with the below benefits:
• Our benefits start the 1^st of the month following your start date and include: 

• Medical, Dental, and Vision options 
• HSA/FSA
• Long-term disability insurance
• Life & Accidental Death & Dismemberment
• Retirement plan w/employer match
• Up to 18 days of PTO plus 16+ Paid Holidays off; including the last week of December!
• Work-life balance with a 37.5-hour work week! 
• Two complimentary tickets to all Opera productions
• Indoor bike storage, shower, and locker room