On the heels of its successful 2017 season, Portland Opera today announced a reorganization of company departments that will provide even better service for opera patrons and the community.
The company’s Development, Marketing & Sales, and Patron Services departments will combine to form the Department of External Affairs. Sue Dixon, who has served the company with distinction for over three years as Director of Development, leads this new department. As the Director of External Affairs, Dixon now oversees all aspects of fundraising, marketing, sales, communications, and special events.
“We are taking a holistic view with this change and recognizing that our patrons don’t fall into discrete categories of donors or ticket buyers, but rather as opera and musical theatre lovers who participate with us in a wide variety of ways,” says Christopher Mattaliano, General Director. “This change will allow us to more efficiently and effectively serve our patrons and be responsive to our community.”
Two associate directors will assist Dixon in her wide-ranging responsibilities. Lacey Rowberg, formerly the company’s Major Gifts Officer, has been promoted to Associate Director of Development, managing daily fundraising activities. Andrea Tichy, formerly the company’s Donor Relations Officer, has taken on the newly created position of Associate Director of Marketing & Audience Development.
Tracy Wenckus has been promoted to General Manager of the opera’s popular U.S. Bank Broadway in Portland series. Formerly the Associate Director of Marketing, Wenckus will now be in charge of all aspects of the Broadway series—including programming, marketing, communication, and sales.
Beginning in January, patron services operations will be restructured to create separate box offices for Opera and Broadway customers. “Our opera patrons will enjoy concierge-style service like that of sports teams, and Broadway patrons will experience decreased telephone waiting times and the highest level of service possible,” explains Mattaliano. “We’re looking forward to serving our fans in the way that they so richly deserve.”
Portland Opera’s 2018 main stage opera season in begins in May, including Verdi’s Rigoletto, Gounod’s Faust, Rossini’s La Cenerentola, and Gluck’s Orfeo ed Euridice. Season subscriptions starting as low as $60 are currently available online at portlandopera.org or by phone at 503-241-1802.
Sue Dixon, Director of External Affairs, Portland Opera